Relaxed and informal corporate dressing in India was largely the domain of synthetic
blends till ColorPlus arrived on the scene in 1993. Before ColorPlus clothing paradigms
changed the way Indians dress for work and business, one shunned cotton garments
for lack of an elegant crease. They looked scruffy within a few hours. Cottons shrank
too. Their colours ran and faded after a few washes. ColorPlus foresaw the role
of a sartorial pioneer for itself in changing all these traditional traits of cotton
clothing forever. Its remarkable success in reinventing cotton based dressing for
work ( and off it ) has made it a remarkable sartorial pioneer.
It has created a new style of cotton–based clothing that is elegant as well as comfortable,
and epitomizes the very ethics of contemporary values at the work-place. ColorPlus’s
remarkable success with smart cottons opened up a whole new market segment.